Visual Design
Continuity
Across Every Dimension.
Synthesizing static structure and dynamic motion into a unified, immersive visual language.
// BASED_IN_BOGOTA_COLOMBIA
Visual Design Continuity
Across Every Dimension.
Synthesizing static structure and dynamic motion into a unified, immersive visual language.
// BASED_IN_BOGOTA_COLOMBIA
PROFILE_CONTEXT
// DESIGN_CONTINUITY_PROTOCOL
I am Johan Caicedo, a multidisciplinary digital and multimedia designer based in Bogota. My practice integrates web design, graphic systems, editorial design, photography, and audiovisual production into one coherent visual language.
Through collaborations with institutions such as ILSA and through my personal project Paper Fox Studio, I work on experiences where strategy, aesthetics, and usability are developed as one connected system.
The objective is consistent in every project: translate complex ideas into clear, memorable, and scalable visual experiences.
Operating Method
Context Mapping
Research the organization, audience, and communication objectives.
Visual Architecture
Build coherent systems that connect identity, content, and usability.
Iteration Loop
Prototype, test, refine, and align decisions with real project feedback.
Delivery & Evolution
Ship with consistency and continue improving through measurable outcomes.
Web Design
UI/UX direction, responsive structures, and clear information hierarchy.
Graphic Design
Brand systems, campaign assets, and high-impact visual communication.
Editorial Design
Publication design, layout logic, readability, and visual storytelling.
Photography & AV
Photography and audiovisual production to document and amplify narratives.
// Visual Design Continuity Across Every Dimension
SELECTED_PROJECTS
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SYSTEM_LOG
// CAREER_HISTORY_STREAM
Visual Strategy & Digital Communications Lead
>Directing the 2026 digital transformation and communication master plan. I lead the transition to a headless architecture using Astro and WordPress, optimizing site performance and UX. My role involves orchestrating institutional narratives through high-level editorial design, audiovisual production, and strategic ecosystem management.
Graphic Designer
>Conceptualized and executed strategic visual solutions for corporate clients like Fogafín and Reprotec. I spearheaded the UI/UX redesign for Reprotec, focusing on brand consistency and conversion-driven design, while managing complex brand architectures across digital and print assets.
Full-Stack Web Designer (Freelance)
>Delivered tailor-made digital solutions using WordPress and modern frameworks. I focused on translating business goals into high-performance websites, optimizing technical SEO and visual storytelling to establish a competitive edge for niche professional brands.
ACADEMIC_DATA
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B.A. in Digital and Multimedia Design
@Universidad Colegio Mayor de Cundinamarca
LabDesign
@UNIR
Leadership and Management
@MIU City University Miami
TECH_STACK
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Autodesk 3ds Max
Autodesk Maya
Adobe After Effects
Astro FrameWork
Adobe Illustrator
Adobe InDesign
Adobe Lightroom
Adobe Photoshop
Adobe Premiere Pro
Blender
CSS
Figma
HTML 5
JavaScript
React
Tailwind
WordPress
ZBrush
Autodesk 3ds Max
Autodesk Maya
Adobe After Effects
Astro FrameWork
Adobe Illustrator
Adobe InDesign
Adobe Lightroom
Adobe Photoshop
Adobe Premiere Pro
Blender
CSS
Figma
HTML 5
JavaScript
React
Tailwind
WordPress
ZBrush