PROFILE_CONTEXT
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I am Johan Caicedo, a multidisciplinary digital and multimedia designer based in Bogota. My practice integrates web design, graphic systems, editorial design, photography, and audiovisual production into one coherent visual language.
Through collaborations with institutions such as ILSA and through my personal project Paper Fox Studio, I work on experiences where strategy, aesthetics, and usability are developed as one connected system.
The objective is consistent in every project: translate complex ideas into clear, memorable, and scalable visual experiences.
Operating Method
Context Mapping
Research the organization, audience, and communication objectives.
Visual Architecture
Build coherent systems that connect identity, content, and usability.
Iteration Loop
Prototype, test, refine, and align decisions with real project feedback.
Delivery & Evolution
Ship with consistency and continue improving through measurable outcomes.
Web Design
UI/UX direction, responsive structures, and clear information hierarchy.
Graphic Design
Brand systems, campaign assets, and high-impact visual communication.
Editorial Design
Publication design, layout logic, readability, and visual storytelling.
Photography & AV
Photography and audiovisual production to document and amplify narratives.
// Visual Design Continuity Across Every Dimension
SELECTED_PROJECTS
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SYSTEM_LOG
// CAREER_HISTORY_STREAM
Generalist Designer
>As ILSA's generalist designer, I specialize in web design, editorial design, illustration, branding, photography, and audiovisual production. I have successfully created and maintained a cohesive, harmonious, and distinctive visual identity for the institute, significantly enhancing its market presence. Additionally, I have led key projects that have contributed to the organization's growth and success.
Graphic Designer
>Developed strategic visual solutions for brands including Reprotec, Fogafín, and Puffer, integrating web design, branding, and graphic communication. Key achievements include leading the website redesign for Reprotec, focused on user experience and brand coherence, along with creating impactful corporate materials and campaigns that strengthened the visual identity of each client.
ACADEMIC_DATA
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Digital and Multimedia Design
@Colegiatura Colombiana
3D Animation for the Entertainment Industries
@UNIR
Video Game Programming: Unity and Unreal
@UNIR
LabDesign
@UNIR
Leadership
@MIU City University Miami
TECH_STACK
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Autodesk 3ds Max
Autodesk Maya
Adobe After Effects
Astro FrameWork
Adobe Illustrator
Adobe InDesign
Adobe Lightroom
Adobe Photoshop
Adobe Premiere Pro
Blender
CSS
Figma
HTML 5
JavaScript
React
Tailwind
WordPress
ZBrush
Autodesk 3ds Max
Autodesk Maya
Adobe After Effects
Astro FrameWork
Adobe Illustrator
Adobe InDesign
Adobe Lightroom
Adobe Photoshop
Adobe Premiere Pro
Blender
CSS
Figma
HTML 5
JavaScript
React
Tailwind
WordPress
ZBrush