portfolio/editorial-design

ILSA Editorial Design

General description

Experienced editorial designer since 2016. I began my career at ILSA with the publication "El Otro Derecho 52". Since then, I have led the organization's editorial design, creating original covers, adapting illustrations and layouts for various publications, including collections like "El Otro Derecho" and "Textos de Aquí y Ahora". My experience also includes collaborations with the JEP and other human rights NGOs.

About the company

ILSA, founded in 1978 as an NGO, focuses on alternative legal services and supporting social movements, grassroots organizations, and disadvantaged sectors. Initially operating in various Latin American countries, it has focused on Colombia since 1988.

My role

Lead Editorial Designer, Illustrator

Team

Freddy Ordoñez

Experience

8 years

Tools

Photoshop, Illustrator, InDesign

Approach and experience

My approach to editorial design is based on

👁️ Clarity and readability: I prioritize effective communication of ideas, ensuring content is easy to read and understand.
🌟 Impactful aesthetics: I create visually appealing designs that reflect the theme and tone of each publication.
⭕ Consistency with brand identity: I design covers and publications that align with the visual identity of ILSA and other organizations I collaborate with.

Skills

🖌️ Cover conceptualization and design: Creating original covers that capture the essence of the publication.
💻 Adaptation of illustrations and murals: Integrating pre-existing visual elements into the editorial design.
📏 Layout and typesetting: Organizing content in a clear and attractive way, optimizing readability and visual flow.

Featured projects

📕 El Otro Derecho 62: Cover and interior design, maintaining consistency with the collection.
🪄 Collection redesigns: Updating the visual identity of "El Otro Derecho" and "Textos de Aquí y Ahora."
🤝 Collaborations: Design of booklets, academic journals, and other materials for the JEP and various NGOs.

Book cover design structure

📝 Text analysis, genre, audience, and client meeting.
✏️ Create sketches and mood boards to explore visual concepts.
💬 Select typography and page format.
🎨 Experiment with compositions and color palettes.
💻 Present options to the client and make revisions.
🖨️ Prepare final files for printing.

Featured book covers