portfolio/graphic-design
ILSA - Branding 2024
Project Details
This ILSA logo redesign project sought to capture their essence as a catalyst for change and growth in Latin America. The new design merges an expanding map of Latin America with a sprouting plant, symbolizing vitality, connection to the land, and the aspiration for a better future.
About the company
ILSA, founded in 1978 as an NGO, focuses on alternative legal services and supporting social movements, grassroots organizations, and disadvantaged sectors. Initially operating in various Latin American countries, it has focused on Colombia since 1988.
Context
ILSA, a well-established NGO in Latin America, sought to refresh its visual identity to better reflect its mission and values. The organization has experienced significant growth in its reach and impact, and needed an image that would communicate its dynamism and commitment to social and legal development in the region.
Main Objective
To create a new logo that captures the essence of ILSA as an agent of change and constant growth in Latin America. This logo should be memorable, versatile, and adaptable to various contexts, conveying the values of empowerment, knowledge, and social progress that define the organization.
Challenges
Representing the organization's diverse activities in a single symbol, conveying the concept of growth and evolution, creating a memorable and versatile design, maintaining consistency with the previous identity, and developing a comprehensive brand manual to ensure the correct application of the new image were the main challenges I faced in this project.