portfolio/personal
Paper Fox Studio
Project Details
Paper Fox Studio is my personal project, an animation and editorial illustration studio. It is born from my passion for animation and visual storytelling, with the goal of inspiring through unique stories and aesthetics.
- 🌟 Mission: To inspire through creativity, captivating stories, and visually stunning illustrations.
- 🔭 Vision: To become a world-leading studio in the creation of creative experiences that excite and connect with people of all ages and cultures.
- 💡 Values: Creativity, quality, and passion for art in all its forms.
My role
Project Lead
Team
Viviana Tovar
Duration
Working on it
Tools
Figma, Illustrator, Photoshop, After Effects
Flowchart of the Paper Fox Studio creation process
The flowchart illustrates my plan to create and grow Paper Fox Studio. I am currently in the business planning phase, researching the market and defining the studio's mission and objectives. This detailed plan will guide the next stages, from brand creation to studio expansion.
Workflow (Pre-production)
I am currently in the pre-production phase, working on a comprehensive business plan that includes
- 🦊 Market research
- 🪄 Brand creation
- 📝 Legal structure and financing
- 💸 Marketing and sales
- 👨💻 Operations and administration
- 🪴 Growth and expansion
Branding and Visual Identity
Logo design
The logo, the central symbol of the brand, was designed following rigorous design canons:
- 💛 Golden Ratio: The golden ratio was used to create the modules that make up the logo, ensuring visual harmony and aesthetic balance.
- ⭕ Circular Shapes: The inclusion of circular elements in the design aims to convey a sense of closeness, friendliness, and accessibility to the audience.
- ✏️ Fennec Fox Representation: The Fennec fox, with its distinctive silhouette and expressive features, is subtly yet recognizably integrated into the logo, reinforcing the brand's identity.
The brand-building process for Paper Fox Studio was based on creating a strong and cohesive visual identity, centered around the main character, Nile the Fennec fox. His illustration style, evoking warmth and curiosity, became the aesthetic foundation of the studio.
Visual identity and character MoodBoard
Logo determinants
The result is a logo that is not only visually appealing but also effectively communicates the values and personality of Paper Fox Studio. It is a symbol that invites the audience to explore the world of animation and illustration through the eyes of Nile, the Fennec fox.
- 📝 Illustrated: The golden ratio was used to create the modules that make up the logo, ensuring visual harmony and aesthetic balance.
- 🙂 Brand Identity: The inclusion of circular elements in the design aims to convey a sense of closeness, friendliness, and accessibility to the audience.
- 👁️ Recognizable Silhouette: The Fennec fox, with its distinctive silhouette and expressive features, is subtly yet recognizably integrated into the logo, reinforcing the brand's identity.
Logo construction
Paper Fox Studio Logo V1
Paper Fox Studio Logo V1 Build
Paper Fox Studio Logo V2 retouched by Viviana Tovar
Safe Areas
Style explore
These videos showcase my skills in 2D animation and digital illustration. I love bringing characters to life and telling visual stories.
2D Rigging in After Effects and Duik Angela
Illustration timelapse using Inifinite Painter
Launch strategy
The construction of the visual identity was created through market research aimed at identifying common points and thereby understanding the visual language used by entities participating in this niche.
With that information, a distinctive color palette was created, aligned with the themes the client addresses and their fields of action.
Next Steps
With the business plan underway, I will focus on creating engaging content for Instagram and developing my website.